I was sending mail for one of my clients. All of them were her subscribers. She was an owner of an eCommerce Shop. She was using Getresponse. Usually, Getresponse is one of the best email marketing platforms in this universe. But the open rate of the email campaign of my client was very poor.
Problem
One day I had got a project of email open rate development strategy checking. I checked all issues such as SPF, DKIM, DMARC, Google postmaster, BIMI, MX records, etc. Luckily no issue found in my diagnosis. Then I checked their email template, No issue found. I checked to blacklist, no issue found. After checking all issues, I found a subject line with less than an 85% score.
What Was The Subject Line?
What was wrong?
When you send a promotional email, you must ensure 3 things:
- Attention
- Benefit
- Curiosity
Case Studies of This Subject Line
My project value was $150 USD, But she paid me $500USD through Payoneer. Because she got a 23% open rate by using the subject line and made huge sales. However, I had also fixed their Getresponse Email Deliverability issues as a bonus. Linda said about the open rate and I don’t know about conversation or sale.
Where We Can Check Subject Line Score?
To check I use SendCheckIt. However, you may found a lot of tools like that on the internet. You can use a free extension like Grammarly to get the perfect words. I always recommend Getresponse for manage eCommerce Email Marketing.
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About Me
I’ve been working as a freelance email marketing consultant since 2012. During my consultancy career, I have worked with a lot of startups, small and medium businesses. There were some awesome large companies also.
Contact Details
- riyad@digitalmarketinghelp.org (if emergency: vetriyad@gmail.com)
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