Email Marketing Best Practices 2022

Spamming is going to dead. The latest Spam filter behavior is not mass email marketing friendly.In this article, I will share some of my experiences and way to pass spam filters. I was successful at the maximum time and hope this strategy will help a lot of people world wide.

Email Marketing Negative Experience

Previously, I had been sending a lot of emails without any hesitation. Even, I have sent 1 million emails per day. Got huge sales. But since October 2021, this strategy has been dead forever. All emails were landing spam if I were to send 10k per day!! Then I have started to send 200 emails per day, and it was more than good. However, I was telling about cold email marketing.Still now I’m sending 1 Million per day for some of my clients who are sending their emails to their subscribers.

Is it possible to send 1 Million cold emails per day?

Yes, it’s possible to send 1 million cold emails per day if your CPU can handle this volume. But, in this case, maximum will land in the spam folder and highest 35% of total sending volume will land in the inbox. If you think 350k out of 1000k is a good volume, yes, then you can go with this strategy. But if you want 100% direct inbox, then you can go with 200 per day sending.

Email Deliverability : Authentication

SPF

SPF stands for Sender Policy Framework and it helps to protect our domain against spoofing and helps to prevent our outgoing messages from being marked as spam. However, SPF specifies the mail servers that are allowed to send emails for our domain. Here’s the SPF record for Getresponse:

v=spf1 mx a include:_spf.getresponse.com -all

DKIM

DKIM stands for DomainKeys Identified Mail and it’s an email authentication method designed to detect forged sender addresses in email, a technique often used in phishing and email spam. DomainKeys Identified Mail allows the receiver to check that an email claimed to have come from a specific domain was indeed authorized by the owner of that domain. To generate DKIM for Getresponse, at first, you have to log in on Getresponse. Then go to settings. Then email settings. After that go to add an email address. Now verify the email address. Now back and authenticate the domain. Copy the TXT records & point them to your domain. If you face any issue, then don’t waste time, hire someone who is an expert in email marketing.

Google Postmaster

Google Postmaster is a free online tool provided by Google that provides marketers direct access to reputation, deliverability, security, and performance diagnostics straight from Gmail about their email domains and IPs.It’s important because many experts say that Google Postmasters influence Gmail deliverability such as primary inbox/spam/promotion folder. You can simply go to the official website of Google Postmaster and point their records to your domain.

DMARC

DMARC stands for Domain-based Message Authentication, Reporting, and Conformance and it’s a technical standard that helps protect email recipients and senders from spam, spoofing, and phishing. It’s a TXT record. Here’s the DMARC record of Digital Marketing Help as an example:

v=DMARC1;p=quarantine;sp=quarantine;pct=100;adkim=r;aspf=r;rua=mailto:support@digitalmarketinghelp.org;ruf=mailto:support@digitalmarketinghelp.org;ri=86400;fo=1

BIMI

BIMI stands for Brand Indicators for Message Identification and it’s an attempt to give trusted senders control over how their brand is represented in messaging services. You must need an SVG format logo for that.

Types of Cold Email Marketing (Riyad’s Method)

There are 3 types of cold email marketing.They are :

1.Ethical Cold Email Marketing

In this case, the email marketer will take help from the sales team.Suppose you are promoting an YouTube SEO tools such as TubeBuddy, and you have to send cold emails to the YouTubers.

So What can we do??

My strategy is very simple. I will go to a channel. Then view some videos. After that I will determine it’s video quality. Just think with me, the people who are spending more than $100 USD for a video, will they spend $500 USD+ for his/her channel growth?? I think, the answer is positive. So, I will do further research when I will get the positive answer. I will findout the 1st video and it’s publish date. Then I will research on their susbcriber growth. At the last, I will write a dedicated emails to them. In the email body, I will try to discus all of their problems, from the 1st video publishing day, mentioning date. Then, I will explain, how my solution that means TubeBuddy can help them. Also, we will not offer them direct paid version, we will offer them the free version. Maybe they will use it for 2 or 3 months and after that they will become our paid customers. This strategy will be sustainable for a long time and upto 99% emails will land in inbox.

2.Gray Hat Cold Email Marketing

In this case, we will send a few emails per day. It may be 100 to 500 maximum. We have to personalize the emails in more than 2 places. It may be the 1st name of the people and their company name etc. Then, we can send 1 emails per 5 minutes.This strategy will be sustainable for 6 months to 12 months and upto 75% emails will land in inbox.

3.Black Hat Cold Email Marketing

In this case, we will collect a targeted email list, we have to personalize the emails in more than 2 places and we can send 5k+ emails per day.it may be increased upto 1 Million per day. The condition is 100% valid and targeted data. In this case, 35% emails will land in inbox. This strategy will be sustainable for 7 days to 6 months.

IP Warmup /Domain Warmup/ SMTP Warmup

Warmup is nothing more than building reputation day by day. Before running any campaign, warmup is highly recommanded. Here’s the precedure of warmup (Riyad’s Method):

1. Day 1 to Day 7

Subscribe 50 to 2000 email newsletter of other companies.

2.Day 8 to Day 14

Try to reply to the newsletter and make a small conversation.

3.Day 15 to Day 30

Submit some customer query to any company, that they reply back to you.After that contact them via emails. Try to make multiple large conversation.

4.Day 31 to Next

Validate your email list with any good email validation company. I’m using Debounce. After that run your campaign and the volume will be few to large day by day.

Warmup Schedule for Daily 100 emails sending

DayNumber of Emails
114
219
327
437
552
672
7100

Warmup Schedule for Daily 500 emails sending

DayNumber Of Emails
112
215
320
427
536
648
764
884
9112
10148
11196
12259
13343
14500

Warmup Schedule for Daily 1000 emails sending

DayNumber Of Emails
114
219
327
437
552
672
7100
8140
9194
10270
11375
12521
13725
141000

Warmup Schedule for Daily 2000 emails sending

DayNumber Of Emails
115
221
331
446
568
699
7145
8212
9309
10452
11660
12963
131407
142000

Warmup Schedule for Daily 5000 emails sending

DayNumber Of Emails
112
214
318
422
527
633
741
851
962
1077
1195
12117
13144
14177
15218
16268
17330
18406
19499
20614
21756
22930
231144
241408
251732
262130
272621
283224
293967
305000

Warmup Schedule for Daily 10000 emails sending

DayNumber Of Emails
113
216
320
425
532
641
751
865
982
10103
11129
12163
13205
14259
15326
16410
17517
18651
19819
201032
211299
221635
232059
242592
253263
264108
275172
286511
298197
3010000

Warmup Schedule for Daily 25000 emails sending

DayNumber Of Emails
113
216
321
428
536
647
762
880
9104
10135
11176
12229
13297
14385
15500
16650
17843
181095
191421
201845
212395
223109
234036
245239
256800
268826
2711457
2814871
2919303
3025000

Warmup Schedule for Daily 50000 emails sending

DayNumber Of Emails
112
214
318
422
528
634
743
853
965
1081
11100
12124
13154
14191
15236
16292
17362
18447
19554
20685
21848
221049
231299
241607
251988
262460
273044
283767
294661
305767
317135
328828
3310923
3413516
3516723
3620692
3725602
3831677
3939195
4050000

Warmup Schedule for Daily 100000 emails sending

DayNumber Of Emails
112
214
317
420
525
630
736
843
952
1062
1175
1291
13109
14131
15158
16190
17228
18275
19330
20397
21478
22574
23690
24830
25998
261200
271443
281735
292087
302509
313016
323627
334361
345243
356304
367579
379112
3810956
3913172
4015837
4119041
4222893
4327524
4433092
4539787
4647836
4757513
4869148
4983137
50100000

Email Template

A email template must follow the things:

  1. Unsubscribe link
  2. Email Signature
  3. No spam words such as free, crypto,bitcoin etc
  4. No Affiliate or Spam links, you can use landing page for that
  5. It must be personalize

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About Me

I’ve been working as a freelance email marketing consultant since 2012. During my consultancy career, I have worked with a lot of startups, small and medium businesses. There were some awesome large companies also.

Contact Details

By Mohammad Riyaduzzaman Riyad

Contact: riyad@digitalmarketinghelp.org

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