Email Marketing Best Practices

In this article, I will discuss all the best practices of email marketing to ensure a high inbox rate. I’m Mohammad Riyaduzzaman Riyad, an email marketing consultant since 2012. Now working as a freelance email marketing consultant or email marketing manager for short/long term projects with 2500+ clients all over the world.

Email Marketing Strategy

At first you have to develop your email marketing strategy. In this stage I will discuss only the main points which are proven by test.

  1. Select Email Marketing Method

    There are three types of email marketing methods. They are:
    1. Traditional Email Marketing
    2.Cold Email Marketing
    3.Bulk Email Marketing
    At first, we have to select a method and start with that. Read another article on this blog to learn more about it. Here’s the following article: Fundamentals of Email Marketing

  2. High Sending Score

    You must need a high sending score before running a campaign. You can check a free sending score checking platform named MailTester.

    If need any help with sending score development, you can get help from our service page

  3. High Subject Line Score

    Subject line score is one of the major factors for high or low email open rate. You must keep your subject line upper 95. Read this article on this blog to get a better subject line score: Increase Open Rate: Let’s Test Subject Line Score Before Sending An Email

  4. SMTP Warm up

    You must warm up your SMTP or warm up your IPs for getting a high sending reputation on the internet. You can read this article on the blog to learn more about SMTP warm-up: SMTP or IP Warm-up Schedule For Daily 50,000 Emails Sending: According to My Case Study

  5. Fix All Authentication Records

    You have to fix all email deliverability-related authentication records such as SPF, DKIM, DMARC, BIMI, Google Postmaster, etc to get a high sending score and ignore spam folders. You can get help from our service page

Email Marketing Platform or Email Marketing Companies

There is a lot of email marketing platform or companies in this universe. I’m already affiliated with Hubspot, Getresponse, Converkit, Klaviyo, Mailchimp, Aweber, and many more. Hubspot paid me the highest commission but usually, I don’t suggest Hubspot, Convirkit, Klaviyo, Aweber, or Mailchimp because Getresponse has a lot of secret client benefits which I know. For my company, I’ve been using Getresponse since 2018. Click here to Claim Getresponse 1 Month Free Trial Coupon

Email Marketing for eCommerce

eCommerce email marketing is one of the most sensitive works of this universe. Because in eCommerce, 1 email may be converted to a million dollars profit or 1 spam/junk email may be converted to billion dollars revenue loss. So you must use a highly reputable platform to send emails. eg: Getresponse

Email Marketing for Small Business

Again, for traditional email marketing, you can use Getresponse and for cold email marketing or bulk email marketing, you have to use your own email marketing platform. To get help for building your own mailing platform, you can get help from our service page

Email Marketing Tools

Please don’t buy any email marketing tools such as mass email sending software, email template builder, email list validator before learning the fundamentals things of email marketing. It will waste both your money and time. Please read our or any others (who are trusted) article. You can ask any question below the comment box.

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About Me

I’ve been working as a freelance email marketing consultant since 2012. During my consultancy career, I have worked with a lot of startups, small and medium businesses. There were some awesome large companies also.

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By Mohammad Riyaduzzaman Riyad


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